Did you know that your blog can drive business and increase sales? There are many reasons to carve out time for blogging and many myths that need to be busted.
Instead of spending all of your marketing time on social media, allocate more of that time to blogging consistently. Here are just a few reasons why blogging is beneficial for your business:
- Your blog lives on your website, and when optimized for SEO, prospects can find you by searching keywords. There are several tools to help with SEO research, including Moz, SEM Rush, SEO Book, and more! You can also hire an SEO expert to help optimize your website and blogs.
- You probably already know how frustrating it is to be at the mercy of social media algorithms. The beauty of blogging is that YOU own your original content and can use it however you choose. Push snippets of your blog to your email list, or use them in video content. You’re the boss, so you decide where your audience is hanging out and share your content in those places.
- Repurpose your blog into social media posts. If you’ve been following me for a while, you know I’m a huge advocate of taking what you’ve already written and using it multiple ways. You can divide up a 500-word blog post into 15 pieces of original social media content without any problem. These can be micro-blogs, videos, simple captions, or all three!
- According to a HubSpot study, companies that blog only 1-2 times per month generate 70% more leads than those who don’t blog. The more you blog consistently, the more likely you’ll show up in keyword searches. If this sounds like a no-brainer, well, it is!
- Focus on providing value to your audience. Think less about word count and more about writing detailed articles, which can improve the likelihood you’ll show up in search engine rankings. What topics will attract your ideal client? Figure that out, and you’re way ahead of the competition.
- You don’t have to blog every day or even every week. Just commit to a regular schedule and be consistent. Larger companies have a dedicated team of bloggers so that they might blog every day. If you’re a solopreneur or small business, you might blog weekly or 1-2 times per month. The most important thing is consistency and showing up when you say you will.
- Blogging doesn’t need to suck up all of your time. You’d be surprised how quickly you can write 500-words, which is a recommended minimum word count for a blog. Pick a topic, and start writing as if you’re sending an email to a friend. When you’re done, look to see how much you’ve written. It’s probably more than you imagined.
Do you think you have nothing to write about? Yes, you do! Think about what your ideal client cares about or struggles with, and write about that. Review your FAQs on your website and expand on each one of those to blog about. Write an article within your area of expertise as an educational piece. The possibilities are endless.
Still having a hard time getting started? Download my FREE guide From Blocked to Blogging to help you get started.
If you want even more support, join my private Facebook Group to share ideas and inspiration with other entrepreneurs like you. You’ll go from Blocked to Blogging by tonight.