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Do I really need a blog?

Did you know that your blog can drive business and increase sales? There are many reasons to carve out time for blogging and many myths that need to be busted.

Instead of spending all of your marketing time on social media, allocate more of that time to blogging consistently. Here are just a few reasons why blogging is beneficial for your business:

  • Your blog lives on your website, and when optimized for SEO, prospects can find you by searching keywords. There are several tools to help with SEO research, including Moz, SEM Rush, SEO Book, and more! You can also hire an SEO expert to help optimize your website and blogs.
  • You probably already know how frustrating it is to be at the mercy of social media algorithms. The beauty of blogging is that YOU own your original content and can use it however you choose. Push snippets of your blog to your email list, or use them in video content. You’re the boss, so you decide where your audience is hanging out and share your content in those places.
  • Repurpose your blog into social media posts. If you’ve been following me for a while, you know I’m a huge advocate of taking what you’ve already written and using it multiple ways. You can divide up a 500-word blog post into 15 pieces of original social media content without any problem. These can be micro-blogs, videos, simple captions, or all three!
  • According to a HubSpot study, companies that blog only 1-2 times per month generate 70% more leads than those who don’t blog. The more you blog consistently, the more likely you’ll show up in keyword searches. If this sounds like a no-brainer, well, it is!
  • Focus on providing value to your audience. Think less about word count and more about writing detailed articles, which can improve the likelihood you’ll show up in search engine rankings. What topics will attract your ideal client? Figure that out, and you’re way ahead of the competition.
  • You don’t have to blog every day or even every week. Just commit to a regular schedule and be consistent. Larger companies have a dedicated team of bloggers so that they might blog every day. If you’re a solopreneur or small business, you might blog weekly or 1-2 times per month. The most important thing is consistency and showing up when you say you will.
  • Blogging doesn’t need to suck up all of your time. You’d be surprised how quickly you can write 500-words, which is a recommended minimum word count for a blog. Pick a topic, and start writing as if you’re sending an email to a friend. When you’re done, look to see how much you’ve written. It’s probably more than you imagined. 

Do you think you have nothing to write about? Yes, you do! Think about what your ideal client cares about or struggles with, and write about that. Review your FAQs on your website and expand on each one of those to blog about. Write an article within your area of expertise as an educational piece. The possibilities are endless. 

Still having a hard time getting started? Download my FREE guide From Blocked to Blogging to help you get started.

If you want even more support, join my private Facebook Group to share ideas and inspiration with other entrepreneurs like you. You’ll go from Blocked to Blogging by tonight.

Down the SEO Rabbit Hole

I know I’m not alone.

You start with a task, a plan, and a clear path to the end game, and somehow you end up someplace else. Can you relate?

2-hours later, you realize you’ve gone so far down the rabbit hole you can’t remember what you were doing in the first place. Not only that but now, all other projects MUST be placed on a brief hold while you reprioritize.

Usually, I’m pretty structured, using my Asana planning system to tick things off the list every day and get shit done. I’m pretty effing good at getting shit done, to be honest. I’m not perfect, and I do fall off the wagon. But each day, I climb back on and keep moving forward, trying to do the next most important thing.

Recently, I went so far down a rabbit hole that I had to add a whole new project to my Asana system when I came up for air. Has this ever happened to you?

My rabbit hole? SEO. Search Engine Optimization. You know what I’m talking about…

  • We all know we need it. 
  • We all think it’s the magic fairy dust that will cure all of our business problems. 
  • We all feel if we understand it, we’ll leap onto page one of a Google Search. 

Probably not going to happen, at least not today. Trust me; I have the same delirious thoughts.

As a copywriter with years of direct response marketing experience, it’s my job and responsibility to write copy that gets results for my clients. That’s why you hire me, right?

So, while I love to tell meaningful stories, it can’t just be about pretty words. It has to move your audience into action, but your ideal clients need to find you first. That’s part of SEO. And as the digital marketing arena evolves, my skills need to grow at the same time to stay current. Part of the reason SEO is so essential is that Facebook ad reach is not working as well as it used to unless you have a sizeable budget. So people are looking for alternatives, like SEO.

This week, while down the rabbit hole, I committed to up-leveling my SEO knowledge to help you get what you want. Results.

Today’s blog post was supposed to be about my favorite writing and grammar checking tools, but instead, it’s a promise to share what I’m learning so that you can benefit from my rabbit hole excursion.

Already this week, I’ve learned about a few helpful tools like SEM Rush and Moz and also the increasing value of ranking for local search. And still, there’s so much to learn! 

So I’ll be digging into the SEO resources with the specific intention of bringing you more value by sharing what I learn.  

To quote one of my favorite authors, Maya Angelou…

“Do the best you can until you know better.

Then when you know better, you do better.”

Are you ready to dig into your SEO? Let’s jump on a discovery call to chat about where you’re heading. CONTACT me today to get started.

8-Best Practices for Subject Lines that SCREAM ‘Open Me!’

Imagine you’re at a cocktail party or a networking event. Ok, forget the networking event; just imagine the cocktail party.

You scan the room full of people, most of whom you don’t know, looking for a friendly face or, at the very least, someone that intrigues you or feels approachable.

In a room full of 30-people, you jet over to that person with the friendly face, the sexy leather jacket, or the stunning purple hair. 

Consider, 

  • What was it that drew you to that person, out of everyone else in the room? 
  • What captured your attention just enough to want to know more?

Now, apply the cocktail-party concept to drafting your email subject lines.

Imagine YOUR email in your dream client’s inbox, amongst a hundred other emails. And by the way, great job on making it to their in-box, since so many emails end up in a spam folder. Next, analyze your subject line and ask yourself, why would they choose to open yours over the others? For real, ask yourself this question.

If you’ve already been experiencing low open rates, try troubleshooting with these questions: 

  • Does your subject line sound spammy? 
  • Does it lack urgency? 
  • Does it feel impersonal? 
  • Is it just plain old boring (yawn)?

If you answered ‘yes’ to any of these questions, you can improve your open rate on your very next email just by implementing a few simple best practices for subject lines:

  • Make it Action-Oriented:  Speak directly to your audience, and encourage them to do something, such as “Register for…” or “Download this…” or “Join us…” These simple action verbs will encourage people to open your emails.
  • Create a Sense of Urgency: You’ve seen emails like this before, “Offer ends tonight” or “Hurry, only a limited number of seats are available” or even “Mother’s Day is ONLY 1-week away”. These subject lines contain a sense of urgency, or FOMO, and are more likely to get opened.
  • Avoid Spammy Words or Punctuation:  The word “FREE” or the use of too much punctuation will likely snag your email in a spam filter that is programmed to pick up on these terms. Your beautifully drafted email with the incredible FREE offer will end up in someone’s spam folder—definitely No Bueno.
  • Make it Personal: Use the recipient’s first name if you have it in your database. It might seem corny, but it works to improve open rates.
  • Keep it Short and Sweet: 9-words, or 60-characters or less is ideal if you can. Don’t make your recipients work too hard to see why you’re emailing them.
  • Use all Caps and Emojis: In moderation! These are good tactics, but less is more. One emoji and one word in all caps is plenty. For example, Hey Toby, get ready to RUMBLE 💥
  • Test, Test, Test: And also look at your analytics after each campaign. A broad audience defines best practices, so what works for one company’s emails might not work for yours or vice versa. Constantly check open and click rates and use that data to direct your next test or rollout email.
  • Subject Line Checker: While I would not rely on these tools, I do think you can use them as a quick double-check of your subject lines. My current favorite is Net Atlantic Email Subject Line Grader, but there are others.

BONUS Best Practice: This is not actually a best practice, but rather 3-words of encouragement. Do. Not. Overthink. Seriously, don’t. Subject lines take time to nail down, and even then, you’re not always gonna get it right. Sorry. So use these best practices, do your best, and tweak for next time. Everything you do in your marketing is about action and course correction, over and over.

Give these tips a try, and let me know how it goes. 

Need some extra help? CONTACT ME today, and let’s jump on a discovery call to chat about where you’re struggling.

How do you know when you’re in love…

How do you know when you’re in love… with your business?

Hah! I bet you thought this would lead to a Cosmo quiz to see if your current squeeze has relationship potential.

Nope. Sorry.

But I was thinking while driving today because that’s when the magic happens. Not when I’m sitting, undistracted with a keyboard in front of me, ready to write. That would be too easy. The ideas come when they come. When I’m not trying and when I least expect them.

So back to driving and thinking.

Today, on the way home from treating my business to a P.O. box at the local post office, I realized I’m in love. With my business. At first, I thought, wow, I’m losing my marbles. But then I analyzed my feelings the way I would with any relationship. Here’s how it went:

  • I think about my business all the time. Like pretty much 24/7. Technically I’m not “working” 24/7, but I’m always thinking, dreaming, planning, and fantasizing about my business.
  • I wake up in the morning and think about my business.
  • I struggle to fall asleep at night because I’m thinking about my business.
  • I Imagine all the places we’ll go and the things we’ll do together.
  • I find myself distracted during an episode of The Walking Dead, only to realize 10-minutes went by, and I have no clue why Carol is crying or why Negan is covered in blood.
  • I don’t hesitate to buy my business whatever it needs… a new email platform? Done. A new website? Done. What my business wants, it gets.
  • I’d miss my business if it went away.
  • I’m very cautious about introducing someone new into our relationship. My business deserves only the best.
  • When my business has a win, we celebrate with Ledo’s pizza and peanut butter ice cream.
  • I see a very, very long and happy future together. Like “till death do us part” kind of stuff.

So there you have it.

Do I sound bat shit crazy? Probably.

But here’s the thing. I love the work I’m doing now, helping women entrepreneurs grow their businesses. For the first time in a long time, I’m where I’m supposed to be, saying ‘yes’ to the things that feel right and ‘no’ to fear and regrets. This sounds a lot like love, right?

Ok, now your turn. Just for shits and giggles, ask yourself, ‘Am I in love with my business?’ and see what you come up with.

Want to build a business you’re in love with? Let’s connect and build something amazing, together!