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Down the SEO Rabbit Hole

I know I’m not alone.

You start with a task, a plan, and a clear path to the end game, and somehow you end up someplace else. Can you relate?

2-hours later, you realize you’ve gone so far down the rabbit hole you can’t remember what you were doing in the first place. Not only that but now, all other projects MUST be placed on a brief hold while you reprioritize.

Usually, I’m pretty structured, using my Asana planning system to tick things off the list every day and get shit done. I’m pretty effing good at getting shit done, to be honest. I’m not perfect, and I do fall off the wagon. But each day, I climb back on and keep moving forward, trying to do the next most important thing.

Recently, I went so far down a rabbit hole that I had to add a whole new project to my Asana system when I came up for air. Has this ever happened to you?

My rabbit hole? SEO. Search Engine Optimization. You know what I’m talking about…

  • We all know we need it. 
  • We all think it’s the magic fairy dust that will cure all of our business problems. 
  • We all feel if we understand it, we’ll leap onto page one of a Google Search. 

Probably not going to happen, at least not today. Trust me; I have the same delirious thoughts.

As a copywriter with years of direct response marketing experience, it’s my job and responsibility to write copy that gets results for my clients. That’s why you hire me, right?

So, while I love to tell meaningful stories, it can’t just be about pretty words. It has to move your audience into action, but your ideal clients need to find you first. That’s part of SEO. And as the digital marketing arena evolves, my skills need to grow at the same time to stay current. Part of the reason SEO is so essential is that Facebook ad reach is not working as well as it used to unless you have a sizeable budget. So people are looking for alternatives, like SEO.

This week, while down the rabbit hole, I committed to up-leveling my SEO knowledge to help you get what you want. Results.

Today’s blog post was supposed to be about my favorite writing and grammar checking tools, but instead, it’s a promise to share what I’m learning so that you can benefit from my rabbit hole excursion.

Already this week, I’ve learned about a few helpful tools like SEM Rush and Moz and also the increasing value of ranking for local search. And still, there’s so much to learn! 

So I’ll be digging into the SEO resources with the specific intention of bringing you more value by sharing what I learn.  

To quote one of my favorite authors, Maya Angelou…

“Do the best you can until you know better.

Then when you know better, you do better.”

Are you ready to dig into your SEO? Let’s jump on a discovery call to chat about where you’re heading. CONTACT me today to get started.

A Fistful of Knives: The bits of my life in a silverware drawer

How did this happen?

I wondered as one-by-one I pulled butter knife, after butter knife, from the silverware drawer, none matching the previous one. I dug a little deeper into the drawer and noticed six different patterns, no, seven, eight? Some have matches, others are loners. A few I recognize as having once belonged to my mom. One might have belonged to my husband, from his before-me life, and one from an ex-boyfriend. Another belonged to my former mother-in-law, a purchase she made with her Betty Crocker box-top points. The rest? Who knows, but they’re like a scrapbook of all the little bits of my life, up to now. Interesting.

This idea, that the mismatched knives are symbolic of a rich and meandering journey, not always on the beaten path, intrigues me. And that I made this connection between butter knives and life? It’s weird, I know, but that’s how my mind works. I can’t help myself. 

We’re all the sum total of previous experiences and relationships, even when it’s not obvious to us. Everything builds on the thing before and adds up to who we are, at this moment. Parental and sibling relationships have the earliest impact. Friends, romantic relationships and spouses come later. And our relationships with our own kids and grandkids come after. Deep meaningful connections or harmful relationships can disrupt our lives positively or in a negative way. Some of these relationships might even alter our course or lead us down an unexpected path. 

People show up in our lives and make a life-altering impact. Some we may rarely see, or ever see again, but they occupy a space in the history of us.

But the knives. Why would I even keep them all? I could give them to Goodwill, or throw them away, except there’s nothing wrong with them, besides not matching the others. Some are sharper and others duller, but they’re still useful, so being identical to the others, doesn’t seem to matter.

Memories, like my butter knives, are collectively unique, and you can’t erase them even if you wanted to. Not the worst or best ones, the sharpest or dullest. You could try to bury them away, but they’ve already made their impact on you, so the memory will survive someplace. We don’t always understand or appreciate the purpose of our memory stew. Tucked away in drawers, or in our minds, and we can’t just throw away our memories. They tell our story, good and bad, and they’re part of us.

Author’s Note: Much of my blog content is about marketing and copywriting tips. Once per month I indulge myself and write about something that matters to me, something that strikes me or just my personal POV. It’s my blog, so I get to write about what I want, but I thank you just the same for reading.